Stop! iDBag time!

20 Sep

Apple iPhone 5C / 5S launch in New York

In what has become the annual Fall ritual for laughs and minions of eccentric people waiting in a useless line for a cellular phone, the Apple iPhone 5C / 5S made it debut today in the United States and other countries worldwide.  Nothing out of the ordinary here, except that the popularity of companies paying people to stand in said lines for the purpose of advertising has gone up.  I guess I shouldn’t be surprised, I see vehicles bodywrapped in advertising fast casual restaurants all the time.  Charging north of $700 makes people subject themselves to circumstances in order to obtain the newest piece of electronics, even if the company logo on the t-shirt they’re wearing actually improved their wardrobe that day.  In an interesting side note, an analyst at Piper Jaffray found that the line at the Apple flagship store in Manhattan was up 83% from the previous Apple iPhone launch in 2012.  Wait a sec, there is an investment bank retaining line statistics for mobile phone launches?  I might need to coin a label for -these- folks…

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