Tag Archives: AT&T

Please Apple, stop the madness

7 Oct

So Apple is releasing the latest version of their smartphone next week, the iPhone 4S.  I log into AT&T and for fun, follow the upgrade wizard through the end to see what they’ll charge me, a customer whose phone was just upgraded in March.  To my surprise was the above full pricing structure.  $850 for a cellular smartphone?  Wow.  To Steve Jobs credit, his company certainly built a marketing machine to come up with a price so high and think the product will actually sell.  Wow- had to say it again.

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