Tag Archives: SU2C

Everyone standing together

11 Sep

This past Friday night, September 7 2012,  I found myself completely focused on the one-hour telethon which aired on all major networks and probably half of those on cable.  The sponsor?  Stand Up To Cancer (SU2C), a charity organization started several years ago by media and entertainment leaders.  The unique aspect I like about this organization is that 100% of publicly donated funds go directly to research- none to costs.  That is a bold tenant to declare in general, let alone for a charity program.  You donate money and you immediately know it’s going towards research aimed at finding a cure for cancer.  A power thought for those of us not in the media, entertainment, or philanthropy.  Appearances by celebrities such as Jessica Biel, Samuel Jackson, Tom Hanks, and Julia Roberts helped buoy the somber and supportive broadcast co-produced by Gweneth Paltrow.  I learned that being a cop in Baltimore isn’t nearly as hard as treatment from one survivor and that a certain 3 year old boy won’t ever let cancer take himself away from his Legos, even if he doesn’t win the fight.  Many many words and stories packed together in one short hour.  The most intriguing moment of the evening was recording artist Taylor Swift singing “Ronan”, a song she penned with the mother of a blog who lost her 3 year old son to cancer last year.  A very powerful hour of television aimed at defeating a very powerful disease.  As evidenced by the $81 million raised by the telethon, people seem to think cancer won’t stand a chance much longer.